Business Development

Business Development is crucial for any company that intends to continue sustain its market position and market share. Business Development enables companies to expand their lines of business through new products & services, additional market segments, strategic partnerships & alliances and an extensive global market reach. Business development is therefore vital for a company to maintain profitability, increase market share and discover and tap into new opportunities.

Whilst it is obvious that companies need business development to thrive, they face serious challenges in identifying, assessing and implementing the right business development strategies which can lead towards sustainable performance and growth.


The Ideanco Approach

We play a vital role in addressing these challenges and help clients by advising on the most suitable opportunities to follow after eliminating several alternatives through detailed mapping of their products & services, business plans and using our knowledge of their respective industries. Moreover we offer clients multiple options & solutions to transform potential opportunities into viable revenue streams.

For this purpose, we have developed a systematic and well-tried Business Development methodology that is based on building strategy road maps centered on customer acquisition and growth (branching into new markets or territories) as follows:

Roadmap and strategy to Acquiring new customers from existing marketing and new markets
We play key role in establishing for our clients short and long-term partnerships with both private and public sectors to strengthen their brands, reap benefits for these clients and brings value to the clients’ customers.
Retention plans allows the customer to generate more business from existing customers and enhances the value of the product/solution offering of the client in order to remain competitive.


Companies face major challenges in staying in business while maintaining their profitability and market share. The onset of fierce competition and disruptive change in business and technology forces companies to seek additional or alternative revenue streams through Business Development. Companies are further required to adapt their business models, or their product portfolio in order to defend their market position and maintain a competitive advantage over their peers. Identification of successful Business Development options remains a major challenge.




Solution from high-level to such challenges

We address the complex challenges faced by clients and utilize our market knowledge and business expertise to identify, assess and propose successful ventures. Our in-depth business knowledge is sharpened through continuously monitoring various industrial segments in order to maintain a dynamic database covering all aspects of the business dynamics together with an up-to-date view of the business environment and market conditions. We therefore make invaluable contributions to clients by promoting their businesses, helping them gain new customers and retain existing ones.

Benefits to the clients:

  • Introduction of new products and services aligned with customers’ needs.
  • Enhancing business performance and profitability through the addition of new revenue streams.
  • Growth of market share from existing markets and entrance to new ones.
  • Sustaining competitive advantage.

Our clients can therefore benefit from a wide range of Business Development solutions including:

Advisory: This business development consulting service provides clients with tailored solutions for the business growth strategies. We rely on creativity and the unique innovative crowdsourcing business model to deliver specific results to clients in a timely, efficient, and cost-effective manner.

Partnerships: We assist clients in setting up and building strategic relationships and alliances with other relevant organizations such as multinational companies, universities, research centres and government entities. With such partnerships and private-public-partnerships (PPP), clients can benefit from additional expertise, new technologies, intellectual properties to expand their products, services, market reach thus avoiding having to incur the cost for acquiring them.